Link building can be slow and tedious, but a well carried out link building campaign can drastically increase a site’s rankings in the search engines. Unfortunately, there are plenty of myths going around about link building, so I gathered up a few popular ones and have explained the truth behind each one.

1. Link exchanges are dead
Although reciprocal links do not provide as much authority as one-way links, link exchanges should still be a big part of your link building campaign. But remember that links from sites with similar topics as yours are more valuable then links from completely unrelated sites.

2. Avoid directories all together
Yes, standard directories do not really provide much value in a link building campaign. But that does not mean you should ignore directories completely. I have had quite a bit of success in using article directories as part of client’s link building campaigns.

3. Yahoo’s directory is worth spending $300 on
No way. Even a few years ago when old fashion directories were popular I still never wasted the money to get a site listed in Yahoo’s directory.

4. Link building is easy and anyone can do it
I hate when I hear people saying that link building is easy. Sure, there are parts that can be simple and tedious. But I have trained a few people on link building and it is definitely not something can be learned in just a few weeks.

5. It’s easy for a site to rank in the search engine results
The only way to easily get a site to rank in the search engines is if you setup a pay per click campaign. Getting a site to rank in the organic results can take months or even years. I always tell clients to remember that traffic from the free search engine results is a long-term investment.

6. You can trust reciprocal link partners to add and maintain a link to your site
When you agree to exchange links with some one always make sure to request an email once your links has been added. It’s also a good idea to browse through your link exchange partners regularly and remove any sites that no longer display you link.

7. The anchor text of a link pointing to my site doesn’t matter
The keywords that appear in the link can sometimes be more important then the link itself. Don’t be afraid to email sites that display your link to request a change of the anchor text. Any site owner who knows about search engine optimization will gladly change the text.

8. It is better to only exchange links with sites that have a Google PR of 5 or above
People place waaaaaay too much attention on a site page rank. Although it can be a good indicator of a site’s link authority, you should pay more attention to the content and relevance of potential link partners.

9. Building a site map is a waste of time
You should always have a site map that the search engines can easily find and index. Otherwise the search engine may never crawl deep enough into your site to find all of the pages. I usually recommend that client’s put a link to their site map at the bottom of every page so that the search engines give it additional attention.

10. The content on my site doesn’t matter if I have enough inbound links
Wrong. Having quality content with a decent keyword density can drastically influence a site’s rankings in the search engines. I worked with a client one time who’s traffic almost tripled within a month after we discovered that they did not have any popular keywords on their home page.


The reason I haven’t been blogging much lately is pretty simple… I’m extremely busy these days and do not have much spate time anymore. If you happen to have seen my MySpage blog, you will know that I used to work full time in addition to running my own search engine marketing business. That changed a little over a month ago, and now I work full time for my business, Guiver Consulting.

It has always been my dream to run my own business, and now I am living my dream. Every day I feel blessed for the opportunities that I have been given, and I am dedicated to growing my business by offering honest consulting services.

But things have been crazy as ever. A month ago we moved into an office three times the size of our old one, and I have also added two new members to my team. I now have four people on my staff, and I am glad that I can delegate more of my old tasks. These days I work a very random schedule as I have frequent off site meetings with clients. Its fun though because now I have an excuse to buy more clothes, I actually went to Nordstrom Rack earlier this evening! lol.

As Guiver Consulting continues to expand I decided that I want to make this blog a priority of mine. But instead of just posting Internet marketing themed posts, I also want to display more of my own personality in this blog. I plan to write about anything that I find interesting, including my views on current issues. So if you are reading this, then feel free to bookmark my blog and check back frequently!

I’m sorry it has been so long since I have posted a new blog entry but business is taking off and I am busier than ever. Because of how how well business is going I am actually looking to hire a web designer and have a few phone interviews lined up for tomorrow. So I thought I would share them with all of you. Please enjoy the following 15 good questions to ask a web designer in an interview.

1.    Can you please briefly describe your web design experience?

2.    How comfortable would you feel writing an entire page by hand just using notepad?

3.    More realistically, what programs do you use to design? Dream weaver?

4.    Do you have any experience with PPC landing pages?

5.    Do you have any experience working with blogs or search engine optimization?

6.    Do you know CSS? Java? PHP?

7.    What areas of web design do you hope to expand you knowledge in?

8.    Can you send me some samples of pages you have designed?

9.    What, if any experience do you have in graphic design? Photoshop? Page mockups?

10.    Do you prefer to work on Apples or PCs?

11.    Do you read any web design or industry related blogs? If so which?

12.    Are you active in any social communities? Do you Digg? Blog? YouTube?

13.    What is your favorite television show? Video game?

14.    Do you work better on your own or in a small team?

15.    Do you work well in small areas with others?

Sending emails to bloggers in your industry is a great way to get content noticed, but if you aren’t careful then your efforts could backfire and create negative online press. Follow these 7 tips to get the most out of your link baited emails, and ensure that you don’t insult bloggers.

1) Be very, very selective
Only email bloggers that write on topics related to your own blog. If you email a political blogger about your coffee and tea blog, then odds are they will just delete the email without even reading it.

2) Always send emails one at a time
Sending link baited emails one at a time is of the utmost importance. It’s perfectly fine to email multiple bloggers with link baited emails, but never CC them all on the same email. A few years ago I made this mistake and it apparently upset one of the bloggers because they sent a nasty reply and CCd everyone on the list. Needless to say I didn’t get a single new link from that email.

3) Lead with a compliment
One of my mottos in life is to always lead with a compliment, and it definitely applies to writing link baited emails. I always include something like “I frequently visit your blog,” or “your blog is one of my favorites,” in all of my link bait emails. In my experience bloggers are much more likely to reply to emails to include some type of flattery.

4) Be personal, and introduce yourself
This one may seem obvious, but too many people make the mistake of sending impersonal cold emails that bloggers never respond to. In the beginning of your email it is important to always include a brief summary of who you are. It’s also a good idea to close your emails with personal phrases such as “I look forward to hearing back form you,” or “thank you for taking the time to read my email.”

5) Make it easy for them to link

Remember, the goal of sending link baited emails is to generate new links for your site or blog. You should always include the full URL of your site in your email along with sample anchor text. But be careful not to make your intentions too obvious.

6) Give something away
If you want to get a blogger’s attention then you might want to consider giving something away for free. If you have contest on your site then you can personally invite the blogger to enter. Or, if your budget permits, it’s a great idea to give something away to every blogger you email.

7) Be original

Popular bloggers get dozens of “did you notice” emails every day and if you want yours to get any attention then you need to make it stand out. The more original the email, the more likely it will generate new links

Press releases are great for getting a few dozen free links to your site. But finding something news worth and writing out a press release can be a pain at times. However, if you follow these 10 steps you can easily turn an article or blog entry into a press release. And for a great press release template I would suggest checking out PRweb.

1. Create a more newsworthy headline
Headlines for a press release need to be more news worthy then a blog entry. Fortunately you can fix this easily. Take this entry for example. If I were going to use it for a press release I could just change the title to “Mathew Guiver Presents 10 Easy ways to Convert an Article into a Press Release.”

2. Write a short summary about the article
In the standard press release format a short, 1 – 3 sentence summary should follow the title. It should summarize the entire article and also make the topic seem important.

3. Write an interesting lead sentence
The first sentence in a press release is always more of a second summary then a lead sentence. With press releases the summary often gets ignored so it’s important to present your main points in both the summary and lead sentence.

4. Use the proper lead sentence format
You always want to begin your lead sentence with the proper format including a date, location, and distribution service. So, if I were submitting this entry to PRweb as a release my intro sentence would be: Sacramento, CA (PRWEB) March 11, 2008 — Press releases are great ways to get a few dozen free links for your site.

5. Write a first paragraph discussing the importance of the topic
Instead of using your old first paragraph in your press release you should write something that talks about the importance of the topic. So, if you were using an article on converting an article into a press release you would want to discuss why press releases are important and how they help develop links.

6. Turn parts of your article into quotes
Press releases nearly always include quotes, which is a good thing. You can easily parts of your article and use them as a quote from yourself.

7. Slightly revise your content to avoid duplicate content filters
Whenever you reuse content that has already been posted on your own site or blog you want to make sure it won’t be flagged as duplicate content. I usually go through the article and try to completely rewrite one sentence per paragraph. But you can revise whatever you want as long as the new version is significantly different then the original.

8. Draft a summary to end the release text
The last paragraph of a press release is almost always another summary presenting the main points of the release. This is also a good way to add extra content to avoid the problems with duplicate content.

9. Write an about your company or website section
Press releases always include an about the author section at the end. This is a great place to include a call to action and a website that potential customers can check out.

10. Add your contact information to the end
This is different then the contact information in number 9. At the end of a press release there always needs to be a media contact that editors can reach in case there is a problem with the release.

If you are trying to build up links for a site, submitting content to article directories should be an integral part of your efforts. By submitting quality content to some of these sites you can gain fee HTML links that you can even control the anchor text of (in the about section of an article). Additionally, if your article is good it can even get picked up by bloggers looking for content and generate even more free links.

But if you just Google “article directory lists” you are going to find dozens of old directories that will never publish your article. Or, they do publish your article but you can never find it on their site. And odds are if you can’t find it then neither can a search engine bot.

To help all of you reading my blog, please enjoy the following list of 15 article directories that my business uses with all of our clients. They all allow for HTML in the about the author sections, and most importantly they are quick. Meaning your content and links will show up quickly and be visible to both search engines and other bloggers.