Top 10 Link Building Myths


Link building can be slow and tedious, but a well carried out link building campaign can drastically increase a site’s rankings in the search engines. Unfortunately, there are plenty of myths going around about link building, so I gathered up a few popular ones and have explained the truth behind each one.

1. Link exchanges are dead
Although reciprocal links do not provide as much authority as one-way links, link exchanges should still be a big part of your link building campaign. But remember that links from sites with similar topics as yours are more valuable then links from completely unrelated sites.

2. Avoid directories all together
Yes, standard directories do not really provide much value in a link building campaign. But that does not mean you should ignore directories completely. I have had quite a bit of success in using article directories as part of client’s link building campaigns.

3. Yahoo’s directory is worth spending $300 on
No way. Even a few years ago when old fashion directories were popular I still never wasted the money to get a site listed in Yahoo’s directory.

4. Link building is easy and anyone can do it
I hate when I hear people saying that link building is easy. Sure, there are parts that can be simple and tedious. But I have trained a few people on link building and it is definitely not something can be learned in just a few weeks.

5. It’s easy for a site to rank in the search engine results
The only way to easily get a site to rank in the search engines is if you setup a pay per click campaign. Getting a site to rank in the organic results can take months or even years. I always tell clients to remember that traffic from the free search engine results is a long-term investment.

6. You can trust reciprocal link partners to add and maintain a link to your site
When you agree to exchange links with some one always make sure to request an email once your links has been added. It’s also a good idea to browse through your link exchange partners regularly and remove any sites that no longer display you link.

7. The anchor text of a link pointing to my site doesn’t matter
The keywords that appear in the link can sometimes be more important then the link itself. Don’t be afraid to email sites that display your link to request a change of the anchor text. Any site owner who knows about search engine optimization will gladly change the text.

8. It is better to only exchange links with sites that have a Google PR of 5 or above
People place waaaaaay too much attention on a site page rank. Although it can be a good indicator of a site’s link authority, you should pay more attention to the content and relevance of potential link partners.

9. Building a site map is a waste of time
You should always have a site map that the search engines can easily find and index. Otherwise the search engine may never crawl deep enough into your site to find all of the pages. I usually recommend that client’s put a link to their site map at the bottom of every page so that the search engines give it additional attention.

10. The content on my site doesn’t matter if I have enough inbound links
Wrong. Having quality content with a decent keyword density can drastically influence a site’s rankings in the search engines. I worked with a client one time who’s traffic almost tripled within a month after we discovered that they did not have any popular keywords on their home page.


2 Responses to “Top 10 Link Building Myths”

  1. graet article! good to dispell some myths. shows the importance of link building

  2. 2 Eugene

    Nice article. Thanks. 🙂 Eugene

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: